NZ tourism's green shift reveals systemic challenges in sustainable business practices
Original framing: “NZ’s tourism sector is striving to be greener. What does that mean for businesses?” — The Conversation - Global
Māori perspectives emphasize kaitiakitanga (guardianship) as a holistic approach to environmental stewardship, which is often absent in corporate sustainability strategies. Incorporating Māori knowledge could provide a more integrated and culturally grounded model for sustainable tourism.
New Zealand’s tourism sector is at a crossroads, where the tension between economic growth and environmental sustainability reveals deeper systemic issues.
The current framing obscures the role of colonial history, global consumer demand, and the marginalization of Indigenous voices. By integrating Māori knowledge, implementing science-based policies, and fostering cross-sector collaboration, the sector can move toward a more equitable and regenerative model. This shift requires not only regulatory changes but also a cultural reorientation toward long-term ecological stewardship. The future of sustainable tourism lies in models that prioritize community well-being and environmental justice over short-term profit and marketability.