Corporate Media Monopolies Reshape Sports Culture: Disney’s Super Bowl Stream Deal Exposes Structural Power Shifts in Digital Entertainment

Indigenous perspectives on this deal would critique the commercialization of communal events as a violation of cultural sovereignty. For example, the Navajo Nation’s resistance to corporate encroachment on their land and traditions offers a model for how Indigenous communities might push back against such privatization. The deal also ignores how streaming platforms often exclude Indigenous languages and stories, further marginalizing their representation in global media. This dimension is critical but entirely absent from the mainstream narrative, which treats sports and entertainment as apolitical commodities.